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Ukrainian young models8/18/2023 ![]() The piece noted that young Ukrainian fashion professionals were working around the world for numerous global brands. Similarly, Vogue urged its readers to support Ukraine’s fashion industry shortly after the Russian invasion in February 2022 through a feature article showcasing Zirochka Ukraine, Ksenia and Anton Schneider, Ivan Frolov, and others. As Poustovit told Harper’s Bazaar, “Rethinking cultural heritage has always been an important component of the Poustovit brand identity, and now its study is gaining new meaning for every Ukrainian.” As the magazine explained, Ukraine’s rich past and resilient presence are an inexhaustible source of inspiration and a solid foundation for the future. Designer Lilia Poustovit, for example, created a special silk scarf to support the people of Ukraine featuring floral motifs and the poetry of Lina Kostenko. Some of these products relate directly to the current war. Harper’s Bazaar promoted the Ukrainian fashion industry since the war began, pointing its readers to Ukrainian designers whose work deserves a following. The World Ukraine Cooperation Society, the Swiss Ukrainian Society, and Ukrainian women who found shelter in Switzerland organized the show. ![]() Ukrainian jazz and classical musicians accompanied the models’ turns on the runway, as well as the Ukrainian choir “Perepiv.” Auctioneers sold off paintings and jewelry by Ukrainian masters to raise additional funds. A third featuring a children’s collection followed to point towards the future. The museum-quality embroidered costumes, dresses, blouses, and shirts were a teaser for the show’s second, a turn down the runway featuring contemporary, high fashion. The first segment the show featured traditional Ukrainian clothing, representing various regions and cultural traditions. Zurich’s Ukrainian Fashion Day carried the same message. ![]() More than 125 Ukrainian fashion industry notables-designers, image makers, makeup artists, hairdressers, and models-displayed their products to a roomful of potential clients. The first was to collect funds for various charity projects in Ukraine the second was to enable contemporary Ukrainian designers to show off their designs to European fashion industry kingpins. The gathering of moneyed Swiss fashion mavens pursued two goals. Now home to the Swiss National Museum’s porcelain collection, the guild house is considered one of the most beautiful and historically significant buildings in Zurich’s medieval Lindenhof quarter. Ukrainian designers took over the runways at Zurich’s historic Roccoco Zunfthaus (Guildhouse) zur Meisen, a building that dates from the mid-18th century, on a site occupied since the 13th century. Zurich high society celebrated Ukrainian fashion on the last day of February this year.
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